Kensington Place — Mazkur Ahmed - Graphic and Information Designer

A place for people to start owning property a little more easily

A startup crowdfunding property-investing platform for anyone and everyone to get on the property ladder. They initially just wanted to know about best practices and solutions to gaining traction on a wider scale digitally—conversations around objectives and budget resulted in identifying exactly what needed to be done.

A strong brand relies on the visual identity

I designed a visual identity pack to start their branding off and used that to create a clean and easy-to-navigate website that would primarily be used as an entry point to potential investors.

An attractive font family

This is the typeface used for the logo type as well as the main font across all of KP’s branded communications. It is easily legible as well as friendly in approach so it communicates their messaging without any difficulty—but also looks professional and this contributes effectively to their plain-approach mentality of getting clients and partners on board.

Colours that tie the brand together

The colour palette consists of their ‘primary colours’—these will almost always show in their visuals, be it within the logo itself or the colours surrounding their communications. The ‘secondary colours’ will be used to complement the primary colours as well as tints and overlays on imagery. Gradients can be created using one primary colour with one secondary colour.

Clear ‘call to action’ throughout

Navigating through the website, from the home page (upon landing) through to the contacts page, users are regularly directed (nudged) to the call to connect, using clear-to-see buttons and form fields.